Come see us at the 2022 Vision Expo West. We will be showcasing new modules and features to our system.
Social media marketing power for optometrists opens doors for people to thrive in the world of business marketing. Optometry practices join the trend to target their patients in their communities with key methods revolving around the topic of eye health and optical trends. The Review of Optometry recently published an article  suggesting five [...]
Optometry serves as one of the most versatile platforms of healthcare by merging clinical care, business management and sales in ophthalmic and optical merchandise. Optometrists are big proponents in selling products that benefit visual and ocular health. For visual needs, patients have an infinite amount of options in purchasing prescription glasses and sunglasses. For [...]
Establishing a successful optometric practice requires a lot of strategic planning and solid optometry practice growth plan. During medical school, doctors have very limited exposure to relevant business knowledge, which makes opening and managing a business especially challenging. With that being said, a detailed business plan is crucial: setting business goals, creating proper expectations [...]
With the power of social media, you can make a huge difference by promoting your business with the press of a button. Millennials seem to be the primary users of social media, the reality is however that people from all generations are adopting it as well. Promoting your optometric practice with social media is crucial in [...]
No matter the size of your office, reputation is everything. Hence, it should be a common goal of every doctor to boost optometry customer satisfaction in the practice. But how do you go about boosting optometry customer satisfaction in the most effective ways? Studies have shown that if can make your customers happy and increase [...]
Running a successful practice in today’s competitive eye care industry requires you to be up to date and aware of everything that happens under your roof. From overseeing personnel to payroll and bookkeeping, an owner/practitioner or office manager wears many hats. One of the key areas of practice management that cannot be compromised is [...]
Mobile Phone Statistics Almost all Americans now own a cell phone of some sort. In fact, according the to the Pew Research Center's Internet & American Life Project in 2013, 90% of adults own a cell phone and that number is closer to 97% for people under the age of 44. How can your [...]